4-4:30 PM: REGISTRATION! Arrive, Get Settled.
4:30-5:00 PM: Introductions:
Kelly Penwell, Associate Dean, Solano SBDC
Michael Connelly, Co-Leader
KPatrice Williams, Co-Leader
5:00-6PM: Challenge Overview: Your Mind, Your Idea, Your Dream. Success Brewing in 48 Hours
Like Clockwork! You’re Idea Is Understanding Time, Motion, Mental Approach.
Michael Connelly
6:00-6:45PM: William K. Wesley –President, Full Life Balance
The Six Secrets of the Successful Entrepreneur
7:00-8:30PM: Top 12 Rules to Starting a Business!
Michael Connelly
Break
9:00-9:45PM: Rolanda Wilson – President, SoundnVest
Mastering Business Budgeting
10:00-12:00PM: Reporter 101: Who, What, Where, Why, Who’s your Customer.
Michael ConnellySWOT Analysis
K. Patrice Williams

The Art of the Elevator Speech.
Michael Connelly

Group Projects

12:30-7AM: Charting a Business Plan |  Turn it into an Action Plan
Knowing the Five W’s, “Work to Identify.”Coffee and Connelly on Differentiating.
Think like a reporter.
Building a “Buyer Persona” to know your CUSTOMER.
Build a Marketing Plan | Turn it into an Action Plan

Coffee and K. Patrice Marketing Q&A.
Designing a website that Attracts customers
3 Essential Elements to a Strong Brand Strategy
Low Cost Marketing Tools

Go Build Your Marketing Plan. (Break into groups)

Break

7:00-8AM Mark Hagan- President, Biz Dev4 Humanz
The Lean Start-Up
8:00-9AM: Thomas Burns, Small Business Sales Force
Developing your Business Plan
9:00-10:15AM: Your Image, Your Business, Your Brand
Citlalli Flores Zepeda
Graphic Designer + Brand Strategist, Alfa Entrepreneurs
10:15-1:30PM: Break into Groups
What have we learned so far?
Lunch
12:45-1:30PM: Lynne Vaughan
Founder, MIT Academy
Dreaming the Dream & Facing the Reality
1:30-2:30PM: Marisela Barbosa – President, Green Hive Spaces
Challenges and Rewards in owning a Small Business from a Serial Entrepreneur
March 17th 1:30-2:15pm
March 25th6:00-6:45pmBreak
3:00-5PM: How learning Business Process Management will immediately Improve your Small Business
Patricia Hudnall – CEO, Hudnall, Thomas & Wilson
Build a Business Process
5:00-6PM: Tim Hiemstra, Owner, Napa River Reality
Developing Scalable, Repeatable Business Systems
7:00-9PM: Show Me The Money! Paying for your dream.
Group Breakout. The Funding Action Plan.Rest
9:00-10PM: Equipment. What you need, and how will you pay for it?
Michael Connelly
Group Breakout: List of the equipment down to the paper clip you’ll need.
10:00-12PM: Choosing the correct legal structurefor your business.
K. Patrice Williams
Group Breakout:  Devise your business legal formation.Rest
MIDNIGHT-6AM: PIZZA!  Refine Business Plan
6:00-10AM: Breakfast
Final breakout group. Build a presentation.
10AM-3PM: Present.
We pick a 1st and 2nd place winner! 5 minutes each.
Judges:
Board Member, Solano Hispanic Chamber of Commerce
Elease Cheek, Solano County Black Chamber of Commerce